Friday, April 1, 2011
While most consumers will purchase a jewelry item at their local jewelry shop, or on-line, there are also consumers who choose to have their jewelry custom designed. While it is more convenient and less complicated to purchase a piece of jewelry from a nice selection within a showcase, those that choose to take the path for custom design know that they do not want a commercial piece of jewelry that can be seen on the average person.
Choosing to have a custom jewel piece made has significant meaning to the individual. As an example, we have recently made 3 identical family crest rings for one of our customers. The coat of arms emblem, which is carved from lapis lazuli, is from her husband’s family; and while Heidi proudly wears the ring on her pinky finger, she wanted her three grown children to wear a piece of their ancestral history. She plans to give these rings to her children for their upcoming birthdays this year.
For most connoisseurs of that 1-of-a-kind piece, their input into the design is very important; while others design the entire piece on their own. There is something to be said about a piece that you had significant creative influence in designing or co-designing with your jeweler. You know when you wear that piece that it truly is a part of you—it is as unique as your signature.