Reasons for Investing in a Quality Piece of Diamond Jewelry

You have often heard the expression that you need to spend two months salary for a quality engagement ring. I personally think that two months salary is a bit too much, and that a one month salary is a more reasonable amount for the average person. Taking it one step further, this should not only apply for an engagement ring, but for a QUALITY piece of diamond jewelry.

I've always believed that that quality of a diamond jewelry is more important than the size. As an example, one of our customers, a young woman who has been in the work force for a little over a year, and had a limited budget, wanted to purchase a quality pair of diamond stud earrings. Quality was a priority for her--not the size. She purchased a 5 pt. VVS1 pair of diamond studs. When she wears them, the earrings radiate such sparkle, because they are a quality pair of earrings. This was a wise investment for her and they will only increase in their value.

To put it into a different perspective, let's say your budget is $2-4,000--diamonds are forever and will last you a lifetime. If you spent $25-30,000 on your car, how much is it going to be worth in 10 years? When its time to trade it in, or drive it to the junk yard, you will spend that much, if not more to replace it.

Diamonds retain or increase in their value, they look brand new forever, they will not wear out, break down, get old, be trendy, but will last a lifetime.

Do your research and make sure you educate yourself about the 4 "C's" --carat weight, clarity, color and cut. Before you make your purchase, do look and compare prices and quality. Most importantly purchase from a reputable jeweler.

Any questions, its my pleasure to answer them.

Baya